Fall madly in love with your life in...
The Pleasure
Project Program
with Dana Skoglund
A year-long, deeply integrative coaching program for high-achieving women ready to dismantle the unconscious patterns driving overwork, self-doubt and self-sabotage — so ease, pleasure and self-trust become their new normal.
Become the most relaxed, confident woman in the room..
The Pleasure
Project Program
with Dana Skoglund
A year-long group coaching program for high achievers ready to break free from perfectionism, overwhelm and self-doubt, and start living with ease, integrity and pleasure.
You're not lazy, undisciplined or lacking motivation. You're just stuck in vicious cycles you don't know how to break...
Self-doubt
You constantly second-guess every decision (if you even make one), the "not enough" narrative is strong, and you've struggled to follow-through on your intentions that you've lost all trust in yourself.
Unhealthy coping strategies
You reach for relief at the end of the day — scrolling, snacking, pouring another glass, staying busy — even though a part of you knows it's not what you actually need.
Lack of balance
You work hard... yet it never feels like enough. You want to be more present for your loved ones and prioritize yourself, but slowing down feels impossible.
Perfectionism and procrastination
You have impossibly high expectations for yourself, then swing between pushing harder and procrastinating all together — stuck in a loop of pressure, guilt and mental exhaustion.
People-pleasing
You care deeply about your health, your relationships, your happiness... but other people's needs, expectations, and timelines keep coming first.
Sound familiar?
Do you wonder why, despite reading the books, listening to the podcasts, and trying all the things, it’s so hard to create the changes you want?
You're missing the #1 thing that will make the biggest difference: getting your unconscious mind on board.
'Until you make the unconscious conscious, it will direct your life, and you will call it fate.' - Carl Jung
Your conscious mind controls less than 5% of your actions, thoughts and perspectives.
That's why...
You can intellectually "know better" and still do the opposite. The 5% of you sets intentions, makes plans, and wants to change, while the 95% is designed to keep you safe, i.e. the SAME.
Willpower works for a while... until it doesn't.
You start strong, ride the wave of motivation, and slowly lose momentum.
This isn't a consistency problem.
Or a discipline problem.
Or a YOU problem.
It's what happens when your conscious goals are fighting unconscious patterns.
You can be clear on your goals...
and find yourself spinning in indecision, over-thinking and overwhelm.
Big moves feel terrifying. Career changes, setting boundaries, raising prices, putting yourself out there... your conscious mind sees possibility, while your unconscious reads threat and slams the brakes.
You don't change this by trying harder.
Or thinking more positively.
Or raising the bar higher.
You shift it by changing the unconscious program — so the moment things feel uncertain, you don't spiral, shut down, or self-sabotage.
You were taught to take the longest, slowest and hardest route to growth.
To override yourself and push harder (which leads to burnout)
To DO MORE (which leads to thinking you're never doing enough).
You've been there, done that, and you’re over it.
Are you ready to discover Jedi-mind tricks to transform your life at record speed using cutting-edge, evidence-based practices and time-tested ancient wisdom?
Here's the truth:
#1 — You have untapped potential waiting to be unleashed.
If only you knew how to access it. You've consumed your fair share of personal growth and have a brain FULL of amazing information, if only you could integrate it. You know you're capable of more, you just need to figure out what's getting in the way. You're ready for the kind of support that makes follow-through inevitable.
#2 - The only thing in the way is the naysayer in your head.
It’s not about Pollyanna thinking or affirmation-chanting positivity porn. It's about discovering how to change your brain to change your life and learning to make your mind work FOR you instead of against you.
#3 — You KNOW that you need accountability.
An acorn holds the potential of an oak tree. Put an acorn on the kitchen table, and that potential will be wasted. Plant it in the fertile soil of a forest and watch it grow and provide shade, oxygen and nourishment for so many lives. You thrive when you have accountability, guidance and a supportive community of like-minded peers to learn and grow with.
Imagine a life where…
Your wildest dreams become your reality. You're in the best shape of your life, you’ve transitioned careers, or you started your own business. You’ve finally tamed the nay-sayer in your head.
You love the way you show up and are a great role model for your family and community - you flow through life with unshakeable confidence, joy and graceful ease..
You wake up every day with purpose and direction, clear on your goals and priorities - you don’t feel like an overwhelmed headless chicken anymore.
You know what you want and courageously and consistently take aligned action — you've got tons of energy and trust yourself to follow through on your plans and intentions.
You feel confident and comfortable being yourself - you’ve let go of the belief that you are not “enough” or unworthy.
“P” PLAN YOUR PLEASURE PROJECT
What’s the ONE THING that will change everything? I’ll guide you through a unique process to reveal your most impactful area of growth. Then, you’ll do an 80-day reinvention experiment to manifest the transformation you desire.
“L” LIVE YOUR UNIQUE PURPOSE
Gain crystal clarity of your core values, your WHY, and your purpose. With your True North in place, you’ll make better decisions, set aligned goals and be guided by your inner GPS.
“E” ENVISION YOUR DREAM LIFE
Your desires are the map to your destiny. Defining what you want is the first and most important ingredient for a regret-free life. We’ll remove the barriers to dreaming big and build self-belief in your most bodacious goals.
“A” ADOPT RITUALS FOR OPTIMAL ENERGY AND PEAK PERFORMANCE
Self-care is foundational to every other part of your life. If you’ve struggled to prioritize yourself, you’re about to learn the most effective habit-change strategies. We’ll use them to adopt rituals for blissful sleep, magical mornings, healthier eating, and stress management (also known as the Feel Good Formula) to feel and look your best.
“S” SAVOUR MOMENTS OF PLEASURE
Happiness, joy and peace are only found in the present moment. You’ll hardwire your brain for more pleasure using evidence-based practices for positive psychology. Embrace the balance of being happy now while you create the life of your dreams.
“U” UNCOVER UNCONSCIOUS BLOCKS
The only reason you’re not where you want to be is because you’re operating under outdated beliefs and subconscious programs - most of which were created before the age of 7. Our weekly coaching will help you uncover your blind spots and remove the blocks to your most abundant life.
“R” REWIRE YOUR BRAIN
Every successful person will say that mindset got them there. Your brain is the most powerful thing on the planet. Now, you finally get the instruction manual filled with tools for self-directed neuroplasticity, Jedi-Mind tricks, nervous system regulation and emotional processing to master the inner game.
“E” EMPOWER ALIGNED ACTION
Results require action. Extraordinary results require BOLD action. Build unshakeable self-trust and confidence as you master the Follow-Through Formula to bridge the intention-action gap WITHOUT the hustle. Discover the Art of Easeful Ambition.
Introducing
The Pleasure Project Process
“P” PLAN YOUR PLEASURE PROJECT
What’s the ONE THING that will change everything? I’ll guide you through a unique process to reveal your most impactful area of growth. Then, you’ll do an 80-day reinvention experiment to manifest the transformation you desire.
“L” LIVE YOUR UNIQUE PURPOSE
Gain crystal clarity of your core values, your WHY, and your purpose. With your True North in place, you’ll make better decisions, set aligned goals and be guided by your inner GPS.
“E” ENVISION YOUR DREAM LIFE
Your desires are the map to your destiny. Defining what you want is the first and most important ingredient for a regret-free life. We’ll remove the barriers to dreaming big and build self-belief in your most bodacious goals.
“A” ADOPT RITUALS FOR OPTIMAL ENERGY AND PEAK PERFORMANCE
Self-care is foundational to every other part of your life. If you’ve struggled to prioritize yourself, you’re about to learn the most effective habit-change strategies. We’ll use them to adopt rituals for blissful sleep, magical mornings, healthier eating, and stress management (also known as the Feel Good Formula) to create your Dream Body and feel your best.
“S” SAVOUR MOMENTS OF PLEASURE
Happiness, joy and peace are only found in the present moment. You’ll hardwire your brain for more pleasure using evidence-based practices for positive psychology. Embrace the balance of being happy now while you create the life of your dreams.
“U” UNCOVER UNCONSCIOUS BLOCKS
The only reason you’re not where you want to be is because you’re operating under outdated beliefs and subconscious programs - most of which were created before the age of 7. Our weekly coaching will help you uncover your blind spots and remove the blocks to your most abundant life.
“R” REWIRE YOUR BRAIN
Every successful person will say that mindset got them there. Your brain is the most powerful thing on the planet. Now, you finally get the instruction manual filled with tools for self-directed neuroplasticity, Jedi-Mind tricks, nervous system regulation and emotional processing to master the inner game.
“E” EMPOWER ALIGNED ACTION
Results require action. Extraordinary results require BOLD action. Build unshakeable self-trust and confidence as you master the Follow-Through Formula to bridge the intention-action gap WITHOUT the hustle. Discover the Art of Easeful Ambition.
As a result of participating in the Pleasure Project for 18 months, I have established non-negotiable self care routines, have healthier habits and boundaries and am living daily life better aligned with my values and desires. I have so much more love and compassion for myself, have let go of perfectionistic tendencies and am experiencing the peace and harmony I had been seeking for so long. I am confident in myself and my ability to follow through, have gained emotion regulation skills and am more willing to face discomfort, take risks and make mistakes. I have re-discovered my purpose and found the courage to follow my heart to live my best life as the healthiest version of myself so that I can inspire and empower others to as well.
Misty
I feel braver and more courageous with approaching new situations in comparison with the past. And I let the fear be there while I move into the next smallest step. Calm and confidence is increasing when difficulties arise, I can relax better, feel stronger and have the feeling that there is progress and growth in my life.
Great self-care, and better sleep, I gave MYSELF so many kudos for smart thinking, solutions and general daring!! I fell in love all over again with the little kid inside who knows SO MUCH!!! I’ll continue this path of being my best friend, calm myself down and stand right by my side…I AM FINDING MY WAY!
Elvira
I have a full draft of my novel completed. I did have a couple of short stories accepted by magazines for publication so that's nice confirmation that I'm in the right direction there. I've been working on my book coaching practice during this whole project on top of everything else. And a few of the people that I was working with want to keep going. So that's kind of amazing. Writing is a daily habit now, whereas before it was when I was inspired, now it's a discipline to sit down and write no matter what.
The biggest win for me is that my all-or-nothing judgy brain questioning overthinking has gone away. It's awesome. I don't know when it happened, but it broke.
Jenn
I am making healthier choices overall. I went months without eating any sugar and it was so easy. We have a lot of birthday parties in our family. When I went, I was able to not have the birthday cake. And it was like, oh my god, this is so easy.
I am making it part of my identity. I'm a person that doesn't eat processed sugar. That was really huge. My weight and inflammation went down. That has been a success.
The other cool thing I started up was the gym. I resisted going there for years. I love it to the point where I hate it when I need to miss the session. I realize how much I love building muscle. I love the feeling of being strong and being able to do things that I couldn't do before so that has been a huge success for me.
Kelly
I discovered that being vulnerable and expressing my boundaries isn't that hard. I really enjoyed the process and liked how well it worked. I stopped being so worried about expressing myself. As a result, I became closer to the people I was vulnerable with.
The relationships I was working on grew stronger. I feel like I'm more open-minded now, I feel freer.
And now it's so much easier to communicate, it's like a new habit. And I stopped overthinking. If there's something that's bothering me, I'll just right away ask, which is a huge win, huge.
Nataliya
I managed to stay focused and prioritized my well-being (yoga, gym, coffee with friends) and actually did everything I have planned for work and even more!
Since the beginning of this project, a huge win for me is that I stopped overthinking or imagining things, I am asking questions right away if something is bothering me and my mind is at peace.
Natalia
I’m writing on an almost daily basis and it feels natural, rather than the procrastination/questioning brain drama that was my pattern over the last few years. I’m capable of managing all that is on my plate - my RMT practice, learning the book coach program, writing, family because I’ve aligned most of the aspects with my values. I can’t explain the difference but it just feels easier.
Jenna
What to expect from your 12 months in The Pleasure Project Program
The Pleasure Project Program blends modern psychology with time-tested wisdom traditions (like Ayurveda, yogic philosophy, and Buddhist principles) — plus transformational high-touch coaching — to help you create the changes you want with more ease, pleasure, and joy.
WEEKLY GROUP COACHING CALLS
Juicy discussions, connection, coaching, support, and all the guidance you need to create the changes you want and achieve your goals. Subconscious coaching is the key to rapid growth and quantum change. I'll help reveal your blind spots, get unstuck, and rewire your brain in minutes.
CORE CURRICULUM PORTAL
Receive a short, digestible video each week to reprogram your brain and master the tools to create a life that feels amazing. The core curriculum provides you with everything you need to change any habit, achieve any goal and most importantly, infuse more pleasure and purpose into your life.
TRANSFORMATIONAL WORKBOOKS + TOOLS
Dive deep into introspection and self-inquiry to uncover your inner wisdom and implement the lessons. Access a growing library of meditations, hypnosis recordings, nervous system regulation tools and more to master your energy, emotions, and beliefs.
NO-ONE-LEFT-BEHIND-LEVEL ACCOUNTABILITY
Stay on track with weekly accountability structures and encouragement from myself and your peers. No One Left Behind policy ensures you get the results you came for and all the support you need.
VIP ACCESS TO EXCLUSIVE WORKSHOPS
As a PPP member, you’re upgraded to VIP status and receive exclusive access to monthly wellness workshops, the 10-Day Sugar Detox, New Year's Goal Setting Retreat and surprise training and events during the 6 months.
MEMBERS ONLY COMMUNITY & PRIVATE PODCAST
The private Facebook group is a safe and supportive space to get your questions answered, find guidance and engage in ongoing conversation with your peers. You’re surrounded by other ambitious achievers, cheering you on, wanting the best for you, and accepting you (flaws and all).
Being immersed in a like-minded community helps you see you’re not alone in your challenges — what you’re feeling, thinking and doing is normal.
Studies show you’re 95% more likely to succeed when you have accountability, support, and guidance and are part of a like-minded community that’s rising together.
What to expect from your 12 months in The Pleasure Project Program
The Pleasure Project Program brings together the most powerful and transformational tools from psychology, Ayurveda, yoga, Buddhism, and life coaching to create the changes you want with ease, pleasure and mind-blowing efficiency.
WEEKLY GROUP COACHING CALLS
Juicy discussions, connection, coaching, support, and all the guidance you need to create a breakthrough and achieve your goals. Dana’s coaching is the key to rapid growth and quantum change. She will help reveal your blind spots, get unstuck, and rewire your brain in minutes.
CORE CURRICULUM PORTAL
Receive a short, digestible video each week to reprogram your brain and master the tools to create a life that feels amazing. The core curriculum provides you with everything you need to change any habit, achieve any goal and most importantly, feel how you want to feel.
TRANSFORMATIONAL WORKBOOKS + TOOLS
Dive deep into introspection and self-inquiry to uncover your inner wisdom and implement the lessons. Access a growing library of meditations, hypnosis recordings, nervous system regulation tools and more to master your energy, emotions, and beliefs.
NO-ONE-LEFT-BEHIND-LEVEL ACCOUNTABILITY
Stay on track with weekly accountability structures and encouragement from myself and your peers. No One Left Behind policy ensures you get the results you came for and all the support you need.
VIP ACCESS TO EXCLUSIVE WORKSHOPS
As a PPP member, you’re upgraded to VIP status and receive exclusive access to monthly wellness workshops, the 10-Day Sugar Detox, New Year's Goal Setting Retreat and surprise training and events during the 6 months.
MEMBERS ONLY COMMUNITY & PRIVATE PODCAST
The private Facebook group is a safe and supportive space to get your questions answered, find guidance and engage in ongoing conversation with your peers. You’re surrounded by other ambitious achievers, cheering you on, wanting the best for you, and accepting you (flaws and all).
Being immersed in the same group, month after month, helps you see you’re not alone in your challenges — what you’re feeling, thinking and doing is normal.
Studies show you’re 95% more likely to succeed when you have accountability, support, and guidance and are part of a like-minded community that’s rising together.
Real Results From Inside PPP:
Misty achieved her goal weight AND found clarity for her next steps in her career.
Jenn completed a full draft of her novel as she owned her identity as a writer.
Natalia improved her relationships by setting stronger boundaries and started showing up more vulnerably and authentically.
Nestor started a daily exercise program for the first time in his life.
Rose and Kelly both went from overworking to prioritizing self-care and their needs.
Want to join them?
Plus… you'll get these exclusive bonuses!
Instant access to Align & Thrive (my Ayurvedic Lifestyle Program valued at $1500) to build a solid foundation of healthy habits and self-care rituals for optimal energy, epic sleep, balanced digestion, and a body that looks and feels amazing.
Exclusive New Year’s Virtual Retreat Series + Quarterly Re-Alignment Sessions to plan and create your best year ever ($250 value)
Monthly Guest Workshops and the 10-Day Sugar Detox ($1200 value)
Activating Time Abundance (valued at $111) Rewire your brain for time abundance, combining cutting-edge neuroscience with ancient wisdom.
Are you ready?
What if, instead of struggling with the same frustrating habits, negative thoughts and inconsistent actions, you could create any change you desire…
✔ Define ambitious goals that light you up and reprogram your brain to achieve them in the fastest and most pleasurable way possible
✔ Always have your own back while you navigate the rollercoaster of life with self-compassion, unconditional love and acceptance
✔ Harness the power of your mind to take courageous, aligned action and become the healthiest and happiest version of yourself
When you join The Pleasure Project Program, you get all this and more.
You will love this if…
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You don’t shy away from hard work. You’re driven and ambitious, maybe to a fault. Slowing down and relaxing has never been your strong suit.
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You struggle with people-pleasing, putting your needs first and asking for what you want. It feels so much easier to say yes to avoid disappointing others - even if that means you disappoint yourself.
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You’re no stranger to the world of self-development. You understand the value of investing in your growth and well-being.
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You’re hungry for wisdom, life-changing tools and self-care rituals that elevate your experience and empower your life.
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You crave a like-minded community, you’re ready to participate in partner activities and you’re willing to be open and share in the group.
This is NOT for you if…
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You’re looking for 1-1 coaching and don’t want to raise your hand for coaching in our group calls. You’re not interested in connecting with the other members of the program.
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You’re not willing to show up and participate. In the program, you'll be invited to share your progress each week.
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You’re more interested in consuming information than taking action to create real results.
Meet Your Coach
I’m Dana, I’m a recovering perfectionist, a fellow ambitious high-achiever, and award-winning life coach.
I transformed my own life by doing an 80-day Pleasure Project. After a lifetime of pushing, overworking, stressing and rushing, I reprogrammed my brain for more pleasure, ease and success (without pressure).
Even after 30 years immersed in the ancient wisdom of yoga, Buddhism, Ayurveda, as well as psychology, neuroscience and life coaching, it wasn't until I went all in on this experiment that things started to shift.
It would be my honour to guide you through my process and support you in creating a life you’re madly in love with. I can help you rewire your brain in the fastest and most effective way possible.
Would you like to join me?
Your Investment
The Pleasure Project Program is a significant investment in yourself - in your health, happiness, and future. It's for those ready to go all-in on creating a life they're madly in love with.
Investment: $3,000 USD
(12 months)
Your investment includes:
✔ 12 months of weekly group coaching calls
✔ Lifetime access to the core curriculum and growing resource library
✔ Transformational workbooks and tools
✔ Weekly accountability
✔ VIP access to exclusive workshops
✔ A supportive community of like-minded peers
Historically, about 70% of members choose to re-enroll for another year — not because the work is “unfinished,” but because they want to deepen the integration and stay supported as their goals evolve.
Plus these Bonuses:
✔ Instant access to Align & Thrive (valued at $1500)
✔ Exclusive New Year's Virtual Retreat Series + Quarterly Re-Alignment Sessions (valued at $250)
✔ Activating Time Abundance (valued at $111)
✔ Quantum Leap Workshop and 29-Day Ritual (valued at $111)
This might feel like a stretch. I get it. I've been there. But consider this — what's the cost of staying where you are? Of not going after your dreams? Of continuing to struggle with the same patterns? What are you currently spending on quick fixes to feel better (alcohol, comfort food, retail therapy, etc.), that only provide temporary relief (and leave you feeling worse in the long run)?
You're worth this investment. Your dreams are worth this investment. Your future self will thank you for taking this bold step towards the life you desire.
I offer an Action Back Guarantee. If you show up, do the work, and don't see results, we'll keep working together until you do. You have nothing to lose and everything to gain.
Ready to rewire your brain and fall madly in love with your life?
Let's do this!
Have Questions?
Frequently Asked Questions
What happens after I enroll?
You'll get immediate access to your first bonus, Align & Thrive, and the Pleasure Project Program with all the lessons, resource library, and past coaching calls.
You’ll also get the calendar of weekly call times and workshops to add to your calendar.
You’ll receive the link to join the private community where you can introduce yourself and meet your peers.
When will all of the course content be available?
You’ll get immediate access to the entire vault with all the lessons, resource library, and past coaching calls.
What kind of support will I get in this program?
Every week, you’ll have an opportunity to get coached by me on our group calls. You also have 24/7 support in our private community, and for more private affairs, I’m just a phone call or email away. I’m 100% committed to you getting everything you came for, which is why I have a No One Left Behind policy. I will make sure you get all the support you need to get the results you came for.
Will this course always be available?
Enrollment happens periodically. You can apply at any time, as there are early bird bonuses.
What if I can’t make the live calls?
Every call is recorded and uploaded into the course platform within 24 hours. However, I highly encourage you to attend as many calls as possible as you will get the most out of the program. Getting coached and observing others get coached is where the majority of the transformation happens.
Can’t I just learn this in a book?
Books won’t be able to coach you or reveal your blind spots. Books also won’t be able to offer you accountability or answer your questions. This program is an amalgamation of 30 years of experience, 1000s of hours of training and hundreds of books. There’s no other program or book like it.
Can I work 1:1 with Dana?
Yes, if you’re interested in private coaching, set up a free 60-minute strategy session with her here: https://calendly.com/danaskoglund
What are the payment options?
Pay in full or 12-month payment plans are available. However, if you need a different plan, reach out to me and I will do my best to accommodate you.
What is the refund policy?
There are no refunds. However, I do have an Action Back Guarantee - if you show up to the calls, get coached, do the work and still don’t get results, we’ll work together until you do.
What’s the difference between this course and 1-1 coaching with Dana?
Both have their unique benefits. The benefits of being in a group are the community and the potential of meeting life-long friends, watching others get coached (you always learn something and can apply it to your situation), and access to the training and resource library.
What’s the weekly time investment?
I recommend setting aside at least 1 hour each week to attend the live call (60 minutes) or watch the replay.
When are the calls?
Our call times are Mondays at 4pm PT or Tuesday at 9am PT. You can choose which time suits you best.
What if I have a question?
Feel free to reach out to me by email at dana@danaskoglund.com or book a call here.
© Copyrights by Dana Skogland. All Rights Reserved.